About
This project is an initiative to create a singular user experience across a suite of different platforms such as IOS and Android for Nook. We went through an intensive 2 weeks discovery phase to understand their business and user needs, following by 6 months close collaboration with the in house design and development team to realize the design we proposed.
Client / Nook Agency / ustwo Year / 2014 My role / UX
Discovery
The NOOK team and Ustwo kicked off the project in Palo Alto. We worked together to develop personas and identify both user and business needs around customer journeys.
Based on the output from the workshop, we mapped out the user journey, and started sketching some ideas.
Design
We planned and divided up the work by different parts of the application, using wireframes and prototyps in a collaborative team to flesh out the details and working closely with our client. Here are some samples from the "Discovery" section of the app where user can explore and discover collections of books and magazines.
